Elon Musk confirms Twitter CEO rent: Linda Yaccarino

Linda Yaccarino, NBCUniversal’s world promoting govt, has resigned to affix Twitter as its subsequent govt.


Twitter proprietor Elon Musk confirmed the hiring in a tweet on Friday.

“I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!” Musk tweeted. He mentioned she’s going to “primarily concentrate on enterprise operations whereas I concentrate on product design and new applied sciences.”

He added, “I look ahead to working with Linda to remodel this platform into X, the the whole lot app.”

The announcement comes a day after Musk introduced through Twitter that he was stepping down from his submit and that there could be a brand new CEO for the social media website, however didn’t identify the brand new particular person. Musk mentioned in his tweet that the particular person would begin in about six weeks.

Yaccarino joined NBCUniversal in 2011 and had risen to the helm of the corporate’s world promoting enterprise. On Monday, the promoting govt was scheduled to attend NBCUniversal’s Upfront occasion at Radio Metropolis in New York — the gross sales pitch the corporate, together with its media friends, makes to the promoting business every Could.

The longtime advert govt brings a wealth of relationships with high advertising executives and different advert executives to Twitter, at a time when the platform was turning away advertisers after Musk’s acquisition final yr, shedding billions of {dollars} within the course of.

Musk accomplished his $44 billion acquisition of Twitter final October. Shortly thereafter, he fired the corporate’s high administration and laid off hundreds of staff.

Many corporations have halted their promoting spend on the platform as Twitter has seen an increase in offensive speech and rhetoric, as documented by a number of advocacy teams. To make up for the loss in advert income, Musk has created a brand new subscription service, Twitter Blue, which presents options like the flexibility to compose longer tweets.

Yaccarino and Musk sat collectively in a keynote interview at a advertising convention in Florida in mid-April. In the course of the name, the 2 mentioned the function entrepreneurs will play in the way forward for Twitter, in addition to its place in cultural dialogue.

In the course of the convention, Musk reportedly tried to reassure advertisers that Twitter was a decent place for his or her manufacturers.

Yaccarino’s exit from NBCUniversal comes weeks after Jeff Shell was ousted as the corporate’s CEO after admitting an inappropriate relationship with an worker. Somewhat than changing Shell, NBCUniversal’s high executives will report back to Mike Cavanagh, the dad or mum firm’s president Comcast.

On Friday, NBCUniversal mentioned Yaccarino could be leaving the corporate efficient instantly and Mark Marshall, the present president of promoting gross sales and buyer partnerships, would change into interim chairman of the corporate’s promoting and partnerships group.

Marshall will report back to Mark Lazarus, chairman of NBCUniversal Tv and Streaming. Lazarus and Marshall are anticipated to attend NBCUniversal’s Upfront presentation on Monday, CNBC’s David Faber and Julia Boorstin reported Friday.

Disclosure: NBCUniversal is the dad or mum firm of CNBC.

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2023-05-12 16:07:08