Hyundai, CBS Sports activities and AB InBev are among the many Digiday Content material Advertising and marketing Awards winners

The listing of winners of the 2023 Digiday Content material Advertising and marketing Awards highlights how firms are leaning on immersive video and interactive social media content material to create significant connections with rising Gen Z audiences. DE&I initiatives stay prime priorities for manufacturers as they develop new methods to share the voice of underrepresented teams. 

For instance, QYOU Media, in partnership with Hyundai, took house the Finest Promoting Accomplice award for his or her ‘OKAY Hyundai’ marketing campaign. The purpose was to ship expanded consciousness, buy consideration and viewers engagement with Black communities by working alongside Black content material creators, making certain messaging was conveyed with authenticity and cultural relevance. All in all, the marketing campaign produced optimistic social sentiment throughout the Black neighborhood, considerably surpassing view and engagement targets.

For Finest Company/Consumer Collaboration, CBS Sports activities and Bonobos claimed the award for his or her “A long time of Drip” marketing campaign, which used social-first branded content material movies to advertise Bonobos’ golf put on line. To inform the story of golf trend by means of the years, the marketing campaign featured PGA star Justin Rose sporting a sequence of era-defining appears and taking part in with golf equipment used all through the game’s historical past, together with his modern-day Bonobos gear. This video content material was then optimized for TikTok and Instagram in an attractive short-form format whereas that includes the full-length advert on CBS Sports activities’ YouTube, Fb and Twitter profiles. This branded content material alone drove 7.5 million impressions and three.4 million video views. It surpassed CBS Sports activities TikTok benchmarks, garnering 700% extra engagements than the typical put up on the platform.

AB InBev/Michelob ULTRA and Wieden+Kennedy earned the Finest Model/Influencer Collaboration award for his or her Tremendous Bowl marketing campaign, ‘It’s Solely Value It If You Get pleasure from It,’ which was designed to strengthen the model’s stance on gender equality in sports activities. The model and its company created a 60-second Tremendous Bowl spot that delivered to life a fictional world impressed by classics comparable to ‘The Large Lebowski’ and ‘Kingpin.’ This marketing campaign highlighted sports activities legends discovering pleasure of their skilled journeys. All through the Tremendous Bowl weekend, it generated 3.8 billion impressions, turning into the second most searched advert on Google in the course of the sport.

Discover all of the 2023 Digiday Content material Advertising and marketing Awards winners under — together with a fast rundown of the packages and insights into why they gained and what advertising and marketing groups can be taught from them. 

Obtain the whole information right here.

Full 2023 Digiday Content material Advertising and marketing Awards winners listing under:

Finest Promoting Accomplice 

  • QYOU Media Presents ‘OKAY, Hyundai’ in partnership with Hyundai and Tradition Manufacturers

Finest Company/Consumer Collaboration

  • Bonobos x CBS Sports activities Current “A long time of Drip”

Finest Model Publication

  • Foundry 360 at Dotdash Meredith x Mars Petcare: Paw Print

Finest Model/Influencer Collaboration

  • Wieden + Kennedy – AB InBev / Michelob ULTRA

Finest Branded Content material Sequence – B2B

Finest Branded Content material Sequence – B2C

  • Launch of HigherDOSE Biohack-hers

Finest Branded Content material Web site – B2B

  • Foundry and OpenText – Digital Futures

Finest Branded Content material Web site – B2C

Finest Branded Podcast

  • “The New Guidelines of Enterprise” Podcast by Chief

Finest Marketing campaign Pivot

  • Dreamscape Advertising and marketing LLC – Concord Hills 

Finest Group Constructing Marketing campaign

  • Rapyd and Recognized – Hack the Galaxy

Finest Content material Advertising and marketing Platform

  • Alpha Precision Media- 5GRV: Avid gamers on the Street

Finest Occasion

  • Pop-Tarts & Hypebeast: Loopy Good Skate Jam

Finest Experiential Advertising and marketing Marketing campaign

  • Netflix – The Queen’s Ball: A Bridgerton Expertise

Finest In-Home Content material/Model Studio

Finest Influencer-Generated Content material

  • Kyra and The Climate Channel – The Climate Channel x Creator App Marketing campaign

Finest Interactive Content material Piece or Sequence

  • Paramount Model Studio – Ram x Yellowstone Set Tour

Finest Metaverse Marketing campaign

  • eos X Mariah Carey’s Winter Wonderland on Roblox

Finest Multi-Channel Technique

  • The Wild & Brew Metropolis – Characterize A Correct Snack, Gary

Finest Product Launch Marketing campaign

  • Britvic/Tango, LADbible Group and mSix@Companions: How the peach emoji parody bought GenZ Tango’d

Finest Actual-Time Technique

  • Wieden + Kennedy – AB InBev / Michelob ULTRA

Finest use of AI Generated Content material

  • FCB Company – AB InBev / Michelob ULTRA

Finest use of Information

  • Captiv8 – Creation Of Influencer Velocity Index (IVI)

Finest use of Native Promoting/Sponsored Content material

  • Pop-Tarts/Kellogg: The Gingerbread Zillow Program

Finest use of Shoppable Content material

  • Circle Ok & Pokémon Go – Bringing Retail to Life By Augmented Actuality
  • First Media and Kraft Heinz – 2022 Vacation Marketing campaign with So Yummy

Finest use of Social

  • Barkley and HARIBO – Chewy Video games Social

Finest use of TikTok

  • The Container Retailer – Launch of “Welcome to the Group”

Finest use of Video

  • OMD and Ancestry “A Dream Delivered:  The Misplaced Letters of Hawkins Wilson”

Finest Consumer-Generated Content material

  • AMC Networks Content material Room

Content material Advertising and marketing Accomplice of the 12 months

  • Foundry 360 a part of DotDash Meredith

Most Efficient/Measurable Marketing campaign

Most Modern Use of Content material

  • Lengthy & unfunny; how Attain Company promoted HULU’s #1 comedy