The innovation is being trialled at 500 Tesco shops nationwide, beginning this week, for a restricted time, a spokesperson for the confectionery big mentioned.
The transfer is a part of the corporate’s initiative to discover various kinds of packaging and mentioned it might use the suggestions to tell future packaging pilots.
Huge manufacturers have not too long ago come beneath strain from customers and campaigners to seek out alternate options to plastic and assist the surroundings. In January this 12 months, Nestlé introduced a trial run in Australia to make use of paper packaging for the KitKat chocolate wafer snack.
It adopted Nestlé’s different model, High quality Avenue’s transfer to ditch its conventional foil and plastic wrappers for recyclable paper within the run-up to Christmas.
Mars mentioned it’s investing a big quantity to on various kinds of packaging and meet its purpose of decreasing the usage of virgin plastics by 1 / 4 within the short-term, whereas additionally growing its use of recycled plastic in its packaging.
Richard Sutherland-Moore, a packaging knowledgeable at Mars Wrigley UK’s analysis and improvement centre, advised media: “For Mars bar, the problem was to seek out the correct paper packaging resolution with an enough stage of barrier properties to guard the chocolate while guaranteeing the meals security, high quality and integrity of the product to stop meals waste.”