The Brazilian Report, Paramount Model Studio, New York Instances Promoting and The Wall Road Journal are among the many 2023 Digiday Media Awards finalists
Personalization, authenticity and inclusivity emerged as important themes amongst this yr’s Digiday Media Awards shortlist. With the enlargement of digital media’s international attain and affect, manufacturers are recognizing the significance of investing in rising channels to have interaction various communities.
The Brazilian Report was shortlisted for a number of classes, together with Greatest Podcast for its weekly collection, ‘Explaining Brazil.’ The podcast goals to supply in-depth evaluation and nuanced insights on the nation’s present affairs to a world viewers of enterprise leaders and policymakers, attracting listeners to its web site and in the end changing them into subscribers of the publication’s written content material. Explaining Brazil’s cultivated model picture and attain has additionally led The Brazilian Report back to be cited in worldwide retailers as a reference for the nation’s information, together with Time journal, Axios, Vox Media, CNBC, CGTN, Al Jazeera, BBC and extra.
Within the new Greatest Use of Rising Tech class, Paramount Model Studio earned a nomination for its ‘Yellowstone’ set tour with longtime companion Ram Vehicles. Obtainable on-line, the Ram and ‘Yellowstone’ set tour is an interactive AR expertise that makes use of 360 footage from the set to permit followers to tour the Dutton Ranch from the driving force’s seat of a Ram 1500. Customers also can discover the truck’s distinctive options by pictures and descriptions, even customizing the colour of an exterior 360 view of the truck. The AR expertise created deeper engagement for ‘Yellowstone’ followers to work together with the Ram model, leading to greater than 363,000 web page views at YellowstoneSetTour.com and over 10 million social media impressions.
LGBTQ+ media model PinkNews acquired a nomination for Media Model of the 12 months following the relaunch of its web site and apps. PinkNews produces content material that elevates marginalized voices and highlights the range of all the LGBTQ+ spectrum, reaching over 100 million distinctive month-to-month customers throughout its web site, apps and social media platforms. The impartial digital writer launched new options on its owned platforms to raised interact with its audiences, together with an “uplifting information filter” and a personalised newsfeed based mostly on consumer preferences. In one other nod to inclusivity, the PinkNews web site and apps now adhere to the W3C’s Net Content material Accessibility Tips.
Within the Greatest Branded Content material Program (B2C Class), German footwear model Birkenstock and New York Instances Promoting acquired a nomination for his or her ‘Ugly for a Cause’ marketing campaign. Created in partnership with T Model Studio, Birkenstock’s first international content material marketing campaign emphasised how the model’s “ugly” sneakers play a task in sustaining foot well being. The marketing campaign spanned a three-part documentary-style video collection, customized print and digital media content material, audio spots and social extensions educating audiences on the function toes performed in human evolution and tips on how to defend foot well being. ‘Ugly for a Cause’ leaned on visible storytelling, scientific consultants and cultural figures to lift consciousness about foot well being and Birkenstock’s distinctive strategy to purposeful footwear. The marketing campaign reached a world viewers of over 140 million folks and garnered protection in a number of enterprise, well being and way of life publications.
The Wall Road Journal is a finalist within the Greatest Occasion class, incomes the popularity for its annual Way forward for All the pieces Competition. The 2022 occasion was one of many writer’s largest hybrid occasions, with over 16,000 registrants. Digital company participated by the Journal’s on-line occasion platform and inside its ‘Competition Multiverse,’ a metaverse expertise that includes interactive digital twins of the occasion. For the in-person providing, attendees joined a wide range of bespoke off-campus actions throughout New York Metropolis, together with a drive-in film, two chef’s desk dinners and kitchen excursions, and intimate workshops led by visionaries throughout a number of industries, together with tech, social media and well being. On the important stage, attendees participated in masterclasses and bodily activations equivalent to ‘Iconic Mints,’ a hybrid metaverse exhibit, and The Lab, a hub showcasing revolutionary merchandise from greater than 20 manufacturers. This system, which surpassed its viewers objectives, additionally emphasised variety and accessibility. It included greater than 50 audio system from a number of backgrounds and disciplines, with 41% feminine audio system and 21% folks of shade. Moreover, the occasion platform and content material had been accessible to all attendees by a partnership with Userway, which offered closed captioning, keyboard navigation and different accessibility options.
Altogether, the work the judges nominated in 2023 demonstrated that manufacturers are rising applied sciences and media to supply customized and fascinating experiences to a breadth of audiences.
See the entire listing of finalists under.
Greatest Advert Tech Platform
Adapex, Inc.
BLOCKBOARD Ushers in Subsequent Technology of Promoting
DeepIntent
Dstillery – ID-free®
EDO, Inc. – TV Outcomes Knowledge for the Trendy Marketer
Flight Management, Constructed for Company Effectivity
Knorex XPO Powering Unified Promoting Execution
Greatest Model Partnership – B2B
Customized Content material from The Wall Road Journal – Certainly
Foundry and OpenText – Digital Futures
Certainly with essenceMediacom and Insider – Expertise Insider
New York Instances Promoting & Big Spoon
Greatest Model Partnership – B2C
CBS Sports activities x Bonobos Presents Many years of Drip
First Media’s So Yummy & Michelob ULTRA – #ULTRAsummer
Frito Lay North America, OMD & Amazon- Launch Cheetos Duster
Paramount Model Studio – Ram x Yellowstone Set Tour
Remezcla
theSkimm & Zillow – SkimmU Particular Version: Residence Shopping for
Greatest Branded Content material Program – B2B
Cisco and WP Inventive Group – Hybrid Is How
Customized Content material from the Wall Road Journal – Dow
MotorTrend & BlackBerry QNX — Coding The Automobile
NBC Information Model Studio & EY-Actual Time Insights
NBC Information Model Studio & Salesforce – The SHIFT
Twitch
Greatest Branded Content material Program – B2C
Intel x The Each day Present with Trevor Noah – Kosta vs Machine
Nestle Drumstick x Comedy Central’s ‘Display screen Check’
OMD & Ancestry – Launch of “A Dream Delivered”
OMD & Canva- Canva x The Strolling Useless Designing Useless Program
Twitch
Ugly for a Cause – Birkenstock & New York Instances Promoting
Greatest Commerce Technique
AllGear Digital – Evolution of Content material Commerce Technique
Condominium Remedy – Commerce
Greatest Purchase Advertisements and Criteo – Commerce Max Marketing campaign
Canidae & January Digital – OOH Advertisements for Eco-Pleasant Refills
Markacy – Finance Primarily based Media Shopping for
The Secure, A part of Accenture Track
Greatest Contextual Focusing on Providing
AccuWeather & The Vitamin Shoppe: Summer season Sips Marketing campaign
AdsWizz Unleashes Audio Promoting with Voice Advertisements
dentsu/RAAS Labs/B&Q: best solution to store house enchancment
IRIS.TV and 4D
Mondelēz & Quotient Goal Summer season Snacking Success
Teads – The Platform that Means Enterprise
Greatest Customized Promoting
Reaching Effectivity & Raise with Distinctive Creatives from Kargo
Markacy – Finance Primarily based Media Shopping for
OMD & Ancestry – Launch of “A Dream Delivered”
Origin
Oris launches Social Show by way of Amobee PGR Media & Spaceback
Twitch
Greatest Digital Product Innovation
Cooler Screens
FOX Sports activities & Tagboard Produce Most Related World Cup Ever
GumGum & Playground xyz – Context & Consideration for Domino’s
How BMW Elevated Model Metrics with Sharethrough GreenPMPs™
Mirriad, Charlse Schwab and The Hallmark Channel
Xaxis and Mediacom elevate Tele2AB to new heights
Greatest Editorial Package deal
CO— by U.S. Chamber of Commerce
Dotdash Meredith – Dad and mom
Harvard Enterprise Overview
Insider
Insider
Microsoft & GDP: Crafting The way to Hybrid: The WorkLab Guides
Greatest Editorial Video Sequence
Household Fashion with Al Roker – TODAY All Day
States of America/USA TODAY
Ugly for a Cause – Birkenstock & New York Instances Promoting
Washington Submit Dwell
Greatest Occasion
Condominium Remedy’s Small/Cool NYC 2022
BDG’s NYLON Home
Black Love, Inc’s Inaugural Black Love Weekend
GovExec – Night of Honors
OMD & Lay’s® Potato Chips – Launch Lay’s® BravoCon
Procter & Gamble – P&G Battle of the Paddles at SB LVII
The Wall Road Journal – The Way forward for All the pieces Competition
Greatest First-Get together Knowledge Technique
Bloomberg – Bull or Bear Market?
BlueConic & Roularta Media Group
LiveRamp Authenticated Visitors Resolution (ATS)
PepsiCo Media
Permutive helps PMC drive worth for manufacturers by way of direct-sold
The Secure, A part of Accenture Track
Greatest E-newsletter
1440, the neutral each day digest
Axios Media Inc. & Sailthru by Marigold – Axios Native
BDG — Amplify Our Voices E-newsletter
ESPN: 2023 NBA Rundown E-newsletter
McKinsey International Publishing
The Brazilian Report
Greatest Podcast
Forward of Its Time — an unique podcast by Setapp
Black Love, Inc.’s Authentic Podcast, The Mama’s Den
Harvard Enterprise Overview
IBM & EightBar Collective: SmartTalks with IBM
The Brazilian Report
The Outlaw Ocean Podcast
The Quantity – The Draymond Inexperienced Present
Greatest Writer Platform
Beachfront | The Promote-Facet Advert Server Constructed for Convergent TV
BOMESI Empowers Black-Owned Media Firms with Fabrik
EX.CO | The Writer-First Video Know-how Platform
Keystone by Outbrain
Triton Digital
Wurl: Knowledge-driven Options for CTV Distribution & Advertising and marketing
Greatest Story
Staysure/Merkle partnership & story of their covid technique
The Brazilian Report
The Markup: Meta Receives Medical Data from Hospital Websites
Greatest Subscription or Membership Product
Omeda & Gardner Enterprise Media: Actioning First-Get together Knowledge
Tempt to snicker – VGTV
The LA Instances & Recurly
The Climate Channel tv community
Greatest use of Viewers Insights
Ampersand & BMW/ Common McCann
Avangrid and WP Inventive Group – How Inexperienced Can We Go?
Merkle & Hilton Pupadvisor
Merkle & Tradepoint
THE FIFTH
The Washington Submit & ActionIQ – Launch of Newsprint
Greatest use of Rising Tech
Dow Jones and Lively Concept
FCB – Michelob ULTRA
Paramount Model Studio – Ram x Yellowstone Set Tour
Playwire – Lunchables Metaverse Takeover
The Well-known Group – Vixi Dwell
THE FIFTH x AELTC X #ChampionOfTheHill
Greatest use of Social
Merkle & Hilton – HAMPTON BREAKFAST – SCARLETT MOFFATT
NRMA Insurance coverage
NRMA Insurance coverage – Social Technique
THE FIFTH
The Quantity
Twitch
Greatest use of Video
Aki Applied sciences and Nature Valley – Customized Video
AT&T Enterprise & Insider Studios: United States of Automation
McKinsey International Publishing
McKinsey International Publishing
Merkle & Hampton By Hilton YouTube Creator Check
PinkNews
Greatest Video Distribution and Programming Technique
CBS Sports activities x Bonobos Presents Many years of Drip
NowThis
Greatest Video Platform
Beachfront | The Promote-Facet Advert Server Constructed for Convergent TV
Brightcove
Native Now
STN Video
Washington Submit Dwell
Content material Studio of the 12 months
BDG Studios
Hodinkee Editorial + Hodinkee Studio
One X Studios
T Model Studio
Editorial Staff of the 12 months
Grid
Hodinkee Editorial + Hodinkee Studio
PinkNews
Reader’s Digest, a TMB (Trusted Media Manufacturers) model
The Brazilian Report
The Hill
Media Model of the 12 months
Bustle
Dotdash Meredith – Verywell
On a regular basis Well being Client
PinkNews
SPIN
The Hill
Media Firm of the 12 months
Crooked Media
Tastemade
The Brazilian Report
TOGETHXR
Most Engaged Neighborhood
Harvard Enterprise Overview
Style of Residence, a TMB (Trusted Media Manufacturers) model
The Dad
theSkimm State of Ladies 2023
Video Staff of the 12 months
PinkNews
